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How to Stage an Online Blitz


Bette A. Stevens:

Great tips for an online marketing blitz!

Originally posted on WordServe Water Cooler:

After spending five days eating, drinking, and sleeping (well, maybe not so much sleeping as lying awake with the brain on overload) the promotion of my free Kindle download last week, I’ve come up with what I call ‘Jan’s TIP’ for any writer planning a similar online marketing blitz.

T is for Timing.

Choose your campaign dates carefully. My book, A Murder of Crows, takes place in October and opens with a scarecrow display; picking an October date for the promotion was an easy choice. It also afforded me lots of tie-in opportunities: I could mention the book in response to any blog, Facebook or Pinterest item that was about Halloween or scarecrows. Think seasonally!

Timing is also about when you post on social networks. I read blogs on Social Media Examiner and subscribe to Rob Eager’s marketing posts, and I’ve learned the best days and times…

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