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Aside

Overcome the 3 Habits that are Blocking You from Self-Publishing Your Book


3 Habits that Can Block You from Self-Publishing Your Book & Tips for Overcoming Them

Guest post by Jill Bennett

(image credit: webstandardssherpa.com)

(image credit: webstandardssherpa.com)

Self-publishing is taxing. Although it doesn’t necessarily entail going solo, the self-published author is usually saddled with work that doesn’t even involve writing.

As an author, you may have to oversee other aspects involved in the publishing process. For instance, you may have to design your own book cover or perhaps discuss its concept with your designer. Also, you may have to research on marketing techniques or sales strategies. You might even have to do the promotions yourself. The heavy work load might be a bit discouraging, but do know that there’s no shortcut to success.

If you really want to publish and get great sales, then work well to accomplish your tasks. From time to time, we tend to fall into bad habits that can ultimately prevent us from achieving success. The following are three habits that are toxic and must be avoided at all costs.

  1. Procrastination

Nothing good ever comes as a result of procrastination, but most of the time nothing gets even produced because of it. Remember that procrastination won’t magically get your work done. Once you have snapped out of it, your work will still be waiting for you. So, if you really want to achieve success, start becoming more productive.

Here are some tips to overcome procrastination:

  • Establish a reward system.

Once you have accomplished your tasks, you can do yourself a favor and reward yourself with a box of pizza or ice cream. Reward yourself with your favorite food or any recreational activity you want to indulge in. However, don’t overindulge. Remember, you still have work to do!

  • Get organized. Schedule your tasks.

A to-do list will allow you to see the effort you need to exert to achieve your goals. Accomplishing/ticking off each task in your planner will make you feel better or somewhat closer to achieving your goal.

  • A little bit of work every day.

Sometimes, we have this tendency to stress over what needs to be done that we end up doing nothing at all. Knowing that we have a lot of work to do usually leads us to procrastination. Eventually, procrastination causes stress to build up, which makes work even harder. Instead of seeing self-publishing as your passion or your dream, it becomes work – less interesting, stressful, demanding, etc. The key to lessening stress build-up is to work a little bit every day. You don’t need to do everything at once. For instance, you can alternate writing and editing days. You can write a chapter today, then edit that part tomorrow.

  1. Perfectionism

There’s nothing wrong with wanting the best. Essentially, high-quality content will get you great sales. However, there’s a downside to your unquenchable search for perfection.

These are the cons of being a perfectionist:

  • Lessens efficiency
  • Lessens effectiveness

The never-ending revisions won’t get you to publish your work. Adding more or new things might sound like an improvement, but sometimes, it really isn’t. After all the revisions, you might even end up with what you initially made, which only delays you from publishing. The ‘additions’ you worked on might not be beneficial for your work. Remember that you don’t have to overwrite to impress your audience. Although ‘show, don’t tell’ is canon, writing too much detail can be unnecessary. You don’t have to tell your readers every building, tree, or person your protagonist comes in contact with whilst going home unless they play a major part in your story.

If you’re notorious for being a perfectionist, heed these tips to improve that work process:

  • Set deadlines.

This will prevent you from obsessing on editing your book. Moreover, this will also help you solve your procrastination problem.

  • Take breaks.

Once you’re tired, it becomes harder to focus. Don’t sacrifice your work’s quality just so you can get things done. So, take a break. There’s no harm in that.

  • Know your priorities.

As a writer, your strong suit is writing. Graphic design or marketing might not be yours. If you’ve got a team to help you out with your self-publishing endeavors, then trust them. Allow them to do their work.

  1. Indecision

When we’re afraid of failure, we tend to struggle with decision-making. Once you’re consumed with making the right choice, your decisions tend to fluctuate because you have no idea which is the right one. Indecision could also lead to inaction. Over thinking your decisions will only delay you from finishing your book.

If you are hindered by this awful habit, here’s some advice to overcome it:

  • Don’t be afraid of failure.

All the great names in businesses or professions have become what they are because they have failed at some point. They learned from their mistakes and they grew. Know that your mistakes can help you improve too.

  • Do your research.

Be familiar with your options. Moreover, be familiar with your market. Be familiar with the current trends or your audience’s inclinations, so you won’t have trouble making a decision. For instance, if your target audience is the young adult community, you could focus marketing your book in popular social networks used by young adults.

You must always be on the lookout for these three bad habits. Avoid them while you can. Once you see yourself indulging on these nasty habits, do what you can to stop it. These habits will hinder you from achieving your dreams. Focus on your goal and work for it!

—If you’ve identified more terrible habits that need attention, please do share them with us.—

References:

mindtools.com/pages/article/newHTE_96.htm

lifehack.org/articles/productivity/why-being-a-perfectionist-may-not-be-so-perfect.html

writing-world.com/fiction/fivemistakes.shtml

leandecisions.com/2012/10/how-to-overcome-indecision.html

 

About the Author

JILL BENNETTs Profile PicJill Bennett a marketing specialist of LitFire Publishing, a company based in Atlanta, Georgia. For the past six years, she’s been working with several self-publishing authors in terms of book marketing, publicity and distribution.


Thanks for stopping by, friends.
Jill and I would love to hear from you! ~ Bette A. Stevens
(Comments Section Below)

[Back to Bette’s Blog]

 

Aside

How to Be a Book Marketing Strategist: The Ultimate Book Marketing Guide


Guest post by Jill Bennett

Why should you be a book marketer when you can be a book marketing strategist? A marketing strategist:

  • Analyzes data, trends and projections
  • Researches the targeted group of consumers
  • Works with people or teams
  • Figures out the best way to generate sales

A degree in marketing isn’t necessary to be a strategist, but it can help you develop and practice skills, learn essential marketing principles, and understand how to apply these principles to drive sales. But you can also acquire these skills from self-teaching. This guide will help you become an autodidact marketing expert.

1. Sales funnels

Sales Funnell

Read a lot of marketing books and you will encounter this word a lot. A sales funnel refers to the purchasing process customers go through, from awareness to interest to purchase. Imagine a funnel—that conical utensil you use to pour liquids into small-mouthed containers. Now, imagine that liquid is your target customers. How do you nudge people to be aware and interested in your book and then turn them into customers?

To answer this question, you need a solid plan.

2. Goals

Create a list of your objectives and goals. Maybe it’s selling at least 10 books a month or making writing your main source of income. Include the time frame you plan for achieving those goals.

3. Marketing plan: Identify your audience

  • Who are your target audiences? You may already have a good idea of your book’s intended audience, but you’ll never know who else is reading your book until you conduct research. If your book is already out, check your sales channels and social media platforms, such as Amazon and Facebook respectively. Study the profiles of buyers and interested prospects. Who are they? What’s their age? What do they do? Are they women? What other books do they read? If your book isn’t up for sale yet, study the readers of similar books.
  • What needs do your target audience have that your book can satisfy? This is the next question. Once you have this answer, you can find out what can influence their buying decisions. Make your marketing message appeal to their needs and wants.
  • How can you reach them? Through which platforms, media and places can you communicate and influence your audience? These places are your ticket to book sales.
  • Where do they buy their books? Sell your book where customers are searching, and don’t make them jump through hoops to buy your work.

4. Marketing plan: Market analysis

This is the part where you perform market analysis. Consumer behavior, market trends and technological advances can all affect your book’s performance in the market. For instance, since e-book readers are the device du jour, so making your book available in digital format will help bolster sales. There are also trends in genre—there was a time when fictional vampires and werewolves were hot!

Studying the competition is part of the market analysis. This part will determine how you can stand out from the thousands of other books that get published every month. There’s nothing wrong in doing what works for them, and there’s definitely nothing wrong on focusing on what they’re struggling with. Spy on your competitors, legally of course.

5. Action plan

Lastly, create your plan of action. Come up with action-oriented steps that will accomplish your goals and objectives. Use the data you’ve analyzed to create these steps.

Book marketing is a science, and it’s through research, study, measuring data that can turn you into an expert in this field. Identify the following:

  • Promotional items to use (print materials, merchandise, etc.)
  • Events to facilitate (book launch parties, book signings, speaking engagements, etc.)
  • What social networks to use
  • What content to post on your blog and social networks
  • Other offline and online tactics that can give results

Don’t forget to consider budget in all of this. If you’re on a tight budget, run your marketing campaign for as long as your budget will allow.

 

Additional Reference:

About the Author:

 

Jill Bennett a markJILL BENNETTs Profile Piceting specialist for LitFire Publishing, a company based in Atlanta, Georgia. She has several years of publishing and book marketing experience under her belt. Also under her belt is the mastery in taking care of three cats named Ginger, Pepper, and Marty.

It’s been a pleasure hosting you on 4writersandreaders, Jill. You’ve left us with excellent strategies on how to get our books into the hands and hearts of our target readers.

WRITERS & READERS:

Jill and I would love to hear from you.

Happy Reading, Writing & Planning your marketing strategies! ~ Bette A. Stevens

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