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Archive for the ‘Marketing Tips’ Category

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Come Join Us at the All-New Rave Reviews Book Club—#RRBC Best Book Club on the Planet


Happy New Year, followers!  

You’re invited to visit the ALL-NEW RAVE REVIEWS BOOK CLUB at our new location > RaveReviewsBookClub.wordpress.com.
 

  • If you are an author looking for amazing support, #RRBC is the place for you!
  • If you are looking to grow as a writer, #RRBC is the place for you!
  • If you are looking for a community where your peers push for your success just as hard as they push for their own, #RRBC is the place for you! 

When visiting the #RRBC Website, we ask that you #follow our site so that you’re kept up-to-date with all the awesome news that we’ll be sharing in 2020.  
 
If you like what you see after looking around the site, then please, JOIN US!  We’d love to have you!

I’ve been an active member of Rave Reviews Book Club since January 2014 and highly recommend membership to all of my author friends. I’ll be sporting my 6 Year Membership Badge soon… If you’re looking for awesome support as an author, you’ll find it at #RRBC. I call it “The Best Book Club on the Planet.” Come join us—you’ll be glad you did!    ~Bette A. Stevens, Maine author 

[Explore Bette’s Blog]

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10 Tips For Editing Your Short Story


Don’t miss these great writing/editing tips! ~ Bette A. Stevens, Maine author/illustrator http://www.4writersandreaders.com

A Writer's Path

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by Writer in Wedges

So you have written your short story and cannot wait to release it into the world. But before doing that, it is important to take some extra time to make sure your story is properly edited, despite the fact that editing is nowhere near as fun as writing.

View original post 618 more words

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Are you Book Club ready?


AUTHORS: Don’t miss this! ~ Bette A. Stevens, Maine author http://www.4writersandreaders.com

Myths of the Mirror

book-club

Wouldn’t it be wonderful to have your book selected by a book club?

Well, yeah.

The main thing that makes a book “book club ready” is the presence of questions that invite discussion. For each of my books, I have 10 questions that I compiled specifically around the themes, characters, and reader experience of the book.

Book club questions (also called Discussion Guides) are common in many academic books and are often located at the ends of chapters or in the back matter. When it comes to general fiction, placing your book club questions in the back matter is the best way to get them noticed, but not the only way. You can also direct readers to your website where a separate page or pretty pdf is linked to your book’s info.

At the end of this post is a list of potential book club questions that you can customize…

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How to Conquer the Book Marketing Monster


Conquering that Marketing Monster

Guest post by Lois W. Stern

marketing.monster2Writing our books is the fun part, as it challenges our creativity, satisfying a need for self-expression. But marketing our books . . . that’s a whole different story. I call it the marketing monster! Many internet sites are out there to help us slay that dragon, but I’d like to share three little gems that you might have overlooked.

Hold on for a second. Before we begin, I want you to build yourself a promotional template. It will take a little time, and you won’t need all of these items for each venue, but trust me, in the long run, it will be a real time saver.

Template Items:

  • Book title:
  • Author:
  • Genre:
  • Book formats (paperback, hardcover, Kindle, other e-reader formats):
  • ISBN #:
  • Author bio:
  • Book teaser or elevator pitch:
  • URL links to any places where your book has a presence:
  • your website or blog
  • amazon.com, Barnesannobles.com
  • Your social media pages (Facebook, Pinterest, LinkedIn, Twitter)
  • Goodreads
  • Amazon Central page
  • Images:          your headshot            book cover(s)
  • Several compelling reviews of your book”
  • An enticing excerpt:

Here are three ideas I have discovered that I can recommend for free or low-budget book promotion.

newbookreview_banner_full

Submit your book and some of its best reviews to Carolyn Howard-Johnson* for a free posting on her website and you will get some great cross promotion opportunities.

Follow these guidelines.
(or copy and paste: http://www.thenewbookreview.blogspot.com into your browser.)

Watch this brief video to meet Carolyn and learn about her fabulous writing and book marketing credentials.
(or copy and paste: http://www.sharingwithwriters.blogspot.com into your browser.)

* Carolyn’s site has been named to Online University’s 101 Best Blogs for Readers.

1000 Words Plus

 

 

 

Recommended through Dan Poynter, One Thousand Words Plus is a fabulous new site where you can actually create a separate web page for each of your published books. You are given the opportunity to:

  • Display a synopsis/description of each of your books
  • Display chosen samples of text from anywhere within your books
  • Direct potential readers to your preferred online retail outlet for your book
  • Direct potential readers to your other relevant URLs

(i.e. publisher’s website, author’s website, blog and social media pages, etc.)

  • Post book cover images and more.

The publishers have agreed to offer a 50% discount for readers of this blog who sign up by the end of this calendar year. By using Code LWS2015, you will be charged only $24.95 for the lifetime exposure for each of your books (normally $49.95). Note: Since there are no annual renewal fees, this is quite a bargain.

To get familiar with their format, go to:

http://www.onethousandwordsplus.com/

Then click on the words: Im an author, I want to learn more to promote your book.

Next Best Thing

The Next Best Thing, sent to me by Linda Maria Frank, host of The Writers Dream LTV Show, is both free and a clever original. It is set up more or less like a blog tour, to help market yourself while helping your fellow authors. The basic idea is to respond to ten questions about your published or about-to-be-published book, while submitting your headshot and book cover images. Follow these directions carefully and click here to see how I set up my page.

Note: I will limit my blog tour to the first ten people who respond. It’s free but I will only have space to include the first ten authors who follow every step of the directions, so read carefully.

Please use the comment area below to share one great marketing tip or lesser known website you have discovered to help conquer that marketing monster.

About the author

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Author Lois Stern

My first two books focused on physical beauty: Sex, Lies and Cosmetic Surgery (with sound advice and personal emotional undercurrents to cosmetic surgery) and Tick Tock, Stop the Clock ~ Getting Pretty on Your Lunch Hour (with chapters written by eleven nationally renowned experts and outstanding practitioners, detailing many of the most current minimally invasive beauty procedures).

Then my writing career took a seemingly sharp turn as I began to focus on inspiring stories, stories to touch the heart and soul. But in truth this was not a new interest for me as I always had a special appreciation for feel-good stories that reach the inner spirit, inspire, motivate, make us question. I started to develop this idea further as I initiated a Tales2Inspire ‘Authors Helping Authors’ project/contest, and with contributing stories from other talented writers, have begun a series of inspiring story anthologies. I have now published the first four of these little jewel books: the Emerald, Topaz, Sapphire and Ruby collections, with more on the way. Each book is enhanced by the inclusion of original photos and drawings.

 

If you think you might be interested in participating in Tales2Inspire™, do visit my website and click on the word CONTEST for details. Winning authors receive an incredible number of platform building opportunities. And isn’t that what all talented authors are seeking? DISCOVERY!

Thanks so much for sharing these great marketing tips with us, Lois.

And, writers, don’t forget to tell us about your favorite marketing tips in the comments section below.

HAPPY WRITING & BOOK MARKETING, ALL!

Bette A. Stevens

Bette’s Blog

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How to Be a Book Marketing Strategist: The Ultimate Book Marketing Guide


Guest post by Jill Bennett

Why should you be a book marketer when you can be a book marketing strategist? A marketing strategist:

  • Analyzes data, trends and projections
  • Researches the targeted group of consumers
  • Works with people or teams
  • Figures out the best way to generate sales

A degree in marketing isn’t necessary to be a strategist, but it can help you develop and practice skills, learn essential marketing principles, and understand how to apply these principles to drive sales. But you can also acquire these skills from self-teaching. This guide will help you become an autodidact marketing expert.

1. Sales funnels

Sales Funnell

Read a lot of marketing books and you will encounter this word a lot. A sales funnel refers to the purchasing process customers go through, from awareness to interest to purchase. Imagine a funnel—that conical utensil you use to pour liquids into small-mouthed containers. Now, imagine that liquid is your target customers. How do you nudge people to be aware and interested in your book and then turn them into customers?

To answer this question, you need a solid plan.

2. Goals

Create a list of your objectives and goals. Maybe it’s selling at least 10 books a month or making writing your main source of income. Include the time frame you plan for achieving those goals.

3. Marketing plan: Identify your audience

  • Who are your target audiences? You may already have a good idea of your book’s intended audience, but you’ll never know who else is reading your book until you conduct research. If your book is already out, check your sales channels and social media platforms, such as Amazon and Facebook respectively. Study the profiles of buyers and interested prospects. Who are they? What’s their age? What do they do? Are they women? What other books do they read? If your book isn’t up for sale yet, study the readers of similar books.
  • What needs do your target audience have that your book can satisfy? This is the next question. Once you have this answer, you can find out what can influence their buying decisions. Make your marketing message appeal to their needs and wants.
  • How can you reach them? Through which platforms, media and places can you communicate and influence your audience? These places are your ticket to book sales.
  • Where do they buy their books? Sell your book where customers are searching, and don’t make them jump through hoops to buy your work.

4. Marketing plan: Market analysis

This is the part where you perform market analysis. Consumer behavior, market trends and technological advances can all affect your book’s performance in the market. For instance, since e-book readers are the device du jour, so making your book available in digital format will help bolster sales. There are also trends in genre—there was a time when fictional vampires and werewolves were hot!

Studying the competition is part of the market analysis. This part will determine how you can stand out from the thousands of other books that get published every month. There’s nothing wrong in doing what works for them, and there’s definitely nothing wrong on focusing on what they’re struggling with. Spy on your competitors, legally of course.

5. Action plan

Lastly, create your plan of action. Come up with action-oriented steps that will accomplish your goals and objectives. Use the data you’ve analyzed to create these steps.

Book marketing is a science, and it’s through research, study, measuring data that can turn you into an expert in this field. Identify the following:

  • Promotional items to use (print materials, merchandise, etc.)
  • Events to facilitate (book launch parties, book signings, speaking engagements, etc.)
  • What social networks to use
  • What content to post on your blog and social networks
  • Other offline and online tactics that can give results

Don’t forget to consider budget in all of this. If you’re on a tight budget, run your marketing campaign for as long as your budget will allow.

 

Additional Reference:

About the Author:

 

Jill Bennett a markJILL BENNETTs Profile Piceting specialist for LitFire Publishing, a company based in Atlanta, Georgia. She has several years of publishing and book marketing experience under her belt. Also under her belt is the mastery in taking care of three cats named Ginger, Pepper, and Marty.

It’s been a pleasure hosting you on 4writersandreaders, Jill. You’ve left us with excellent strategies on how to get our books into the hands and hearts of our target readers.

WRITERS & READERS:

Jill and I would love to hear from you.

Happy Reading, Writing & Planning your marketing strategies! ~ Bette A. Stevens

MEET THE AUTHOR: Kathryn Elizabeth Jones


A great little book

This little gem is a marketing must for authors. ~ Bette A. Stevens

“Kathryn has written the How-to-Book for authors of reviews, interviews, blogs, and social media. She has creative ideas for book signings, contests, and author speaking engagements. This is a great marketing outline for me, as I get ready to publish new novels. I highly recommend this book to the new author and anyone needing a quick update on book marketing.” Michelle Renea Anderson, author of Shelby’s Plan  

“This is an extremely useful little book… jam packed with tips that will help you market your book. Many of us have sweat blood and tears to write and self-publish a novel, and then wondered how we could get it to sell. This book will really help.” Charlie Bray, author of Open House

Kathryn Elizabeth Jones, author of fiction and non-fiction.

Kathryn Elizabeth Jones, author of fiction and her latest non-fiction gem.

Welcome to 4writersandreaders, Kathryn. It’s a pleasure to have you with us today.  Your awesome little book is a gem for authors and I’m sure glad I’ve got my copy as a handy reference right on my laptop. 

First, tell us a little about yourself. I have been a published writer since 1987. What that means is that I’m fairly old but young at heart. I graduated from college in my 40s, and started a new business (Idea Creations Press) just last year. I guess that also means I am a go-getter and never allow age to stop me from doing anything.

How about your family? I have a husband and three daughters. One of my daughters and her two children live with us. Yes, she’s divorced, but sometimes life is that much sweeter when you make a needed change. My home is sort of a mix between grandma type fare and children’s toys. It’s difficult to keep the living room clean, but the kids are cute and I love them. My husband and I run Idea Creations Press. I do all of the stuff that has to do with writing and editing and he takes care of the technical stuff like the book’s interior and exterior layout. We make a good team.

 How long have you been writing and what type of writing do you normally do? I have been writing for quite a few years (as discussed above) but I didn’t start out writing books. My first endeavor was a short article for a magazine. It took eight long years to just reach that point. After that I continued to work on short projects and published my first book in 2002. My second book wasn’t published until 2012, some ten years later, because I was doing other things—college being one of them. I write fiction and non-fiction and some YA.

Can you give us a brief synopsis of your book? How does an author best get book reviews? What of interviews, blogs and social media? How can a new author expect to be seen while crowding the lane with other authors of his/her genre?

Marketing Your Book on a Budget is tiny for a reason; any author can afford it. But be prepared for the endless information enclosed. You’ll never wonder again about the best ways to speak up about your book, get free advertising, or learn why postcards can help you get the word out faster and easier than any other way.

Plus, once you have downloaded the Kindle version, expect yearly updates for FREE. Just contact us to register via the email at the end of the book. Never be in the dark again when it comes to marketing your book. See what little or no money will really attract!

What prompted you to become a writer? The first time I wrote anything down, hoping to publish it, was when I was pregnant with my first daughter. I was sick, and feeling as if I couldn’t do anything but sit on the couch. That’s when I decided to be a writer.

Do you have a favorite line from the book?

“It’s easy to say you’re going to market your book, far more difficult to actually do it.”

Any writer who reads and applies the ideas within this book will have success. A writer who does more than dream of success, but does something, will have it.

What was the hardest part about writing your marketing book? The hardest part of writing was actually making sure the sites that I chose for the book were still in operation at publication. This is one reason I decided to bring the book out once a year. So many things change, including websites, and I wanted to make sure readers got the most up-to-date information possible.

Do you do anything besides write? Yep. Since I’m a grandmother I do some pretty hefty tending, and of course I love to read. I love working in the flower garden and taking long walks (especially if I’m on vacation and near an ocean).

How can my readers get a copy of your book? They can get a copy of Marketing Your Book on a Budget 2013 at Amazon: http://www.amazon.com/Marketing-Your-Book-Budget-ebook/dp/B0094XV6MA or at my website: kathy@ariverofstones.com. They may also want to check out http://ideacreationspress.com/, especially if they have a book in the works.

Need marketing ideas? Grab your copy of this great little book today!

Need some fresh marketing ideas? Grab your copy of this great little book today!

What’s next for you, Kathryn? I have a follow-up book to Conquering Your Goliaths: A Parable of the Five Stones, called The Feast: A Parable of the Ring, that will be released summer of 2013. My husband and I are growing the business and are looking for a new home big enough to house both the business and our family. Lots of changes!

It has been a pleasure to learn more about you and your books, Kathryn. Thanks so much for sharing insights into your great little marketing gem with us today. ~ Bette A. Stevens

How To Help Other Authors & Network in the Process


SHARING WITH WRITERS

Guest Post by Bette A. Stevens —SHARING WITH WRITERS, The Newsletter of Carolyn Howard-Johnson (March 15, 2013)

The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (How to Do It Frugally)

The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (How to Do It Frugally) Carolyn Howard-Johnson (Author), Chaz DeSimone (Cover Design)

Readers and writers are very busy people, but they love to help promote their favorite authors and their books. Ever try to LIKE one of your favorite author’s books and find that the ‘Like’ button has disappeared from the book’s page? Feel like you’ve wasted your time? Don’t fret. Don’t get discouraged. There’s still plenty you can do while you’re on your author’s book page. Here’s a short list:

  • Read the reviews and YES the ones that are helpful.
  • Go to the author’s page (you’ll find the link at the top of the book’s page).
  • ‘Like’ the author page and check it out.  You may find other books that you can ‘like’ and more reviews to vote as helpful.
  • On the Author’s Page,  you just might discover some very interesting information and want to find out more. I’ve discovered some awesome authors, contacted them and interviewed some of them on my blog http://www.4writersandreaders.com . Interviewing authors is another way to help promote authors and their books.
  • If you’ve already read your author’s book, you can leave a review right on the book’s page.

Authors helping authors. Don’t get discouraged, there are plenty of ways to share the love… of our fellow authors and their books!

Bette A. Stevens is the author/illustrator of AMAZING MATILDA: A Monarch’s Tale   http://www.amazon.com/Amazing-Matilda-Monarchs-Bette-Stevens/dp/1470187663/ref=sr_1_2?s=books&ie=UTF8&qid=1341698525&sr=1-2&keywords=Monarch+butterflies

Find Stevens’s latest book at  http://amzn.to/YJVVOk  (kindle edition).

FREE 2-Day Promotion: March 24-25, 2013  AMAZING MATILDA will be FREE for Kindle, eReaders, Kindle for PC, MAC and other devices.  Be sure to get your FREE copy and share the good news. Inspire the kids in your life!

  • AMAZING MATILDA is a children’s picture book whose plot inspires kids to meet challenges with patience and persistence. When you stop by for a visit, be sure to check out the great reviews! Plus there’s an awesome video trailer debut for Matilda on Stevens’s author page.
  • Sign up for Carolyn’s SHARING WITH WRITERS Newsletter and find out more about her great books at http://www.HowToDoItFrugally.com
    Carolyn Howard-Johnson Instructor for nearly a decade at the renowned UCLA Extension Writers’ Program
    A
    uthor of the multi award-winning series of HowToDoItFrugally books including the second edition honored by USA BOOK NEWS

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